Making small-plot agriculture more remunerative and thereby reducing poverty, hunger and deprivation remains IDEI’s guiding philosophy. IDEI’s technology is designed to be one-fifth the cost of its competitors, scaled down to fit one-tenth hectare plots, and is able to generate sales at an unsubsidised market price. Characteristics of the technologies include:
- low cost;
- high return on investment of farmer (within one cropping season);
- divisibility;
- infinite expandability;
- simple and inexpensive to maintain;
- manually powered (replacing capital by labour).
IDEI promotes technology and services under KB brand. KB stands for Krishak Bandhu or Farmers’ Friend. The portfolio of KB technologies includes the KB treadle pumps, KB Drip and the Sprinkler Irrigation systems. These technologies help farmers, mostly practicing rain-fed agriculture, to adopt irrigated agriculture and get at least three crops a year instead of one that they would get under otherwise. The technologies are very suitable for vegetable and fruit crops which also provide better remuneration to small farmers. All these technologies continue to help the farmers earn on average, USD 500 in net additional income each year.
IDEI creates and develops sustainable market for low cost irrigation technology by working both on supply and demand dimensions. IDEI follows the approach of using donor funds to build grass root entrepreneurs to stimulate a sustainable & free market. The technologies reach to the customers through a private sector supply chain, which is engaged in the manufacture and distribution of the technologies, at fair prices, while ensuring that manufacturers and distribution network retain their share of profits. IDEI engages in creation and capacity building of supply chain players. Simultaneously IDEI takes up promotion of technology among small farmers by using various innovative tools of communication.
The approach of regarding the poor as customers and not as recipients of charity has lead to income generation of over USD 1.3 Billion, at the hands of smallholder farmers (cumulatively).
For its efforts, to enable the small holder farmer emerge out of income poverty IDEI has been recognized and rewarded by several organizations. Some accolades include the;
- IDEI has been ranked "75" by The Global Journal on World's Top 100 Best NGO's List;
- "Gold Trophy" for Plasticon Award 2012 in the category of Outstanding Contribution (NGo's, Institution);
- Tech Museum Award for Technology 2010;
- Finalist at the Zayed Future Energy Prize, 2010 Schwab Foundation Outstanding Social Entrepreneur Award in 2008;
- Ashden Award for Sustainable Energy in 2006, Outstanding Award in 2009;
- Skoll Award for Social Entrepreneurship in 2005;
- Templeton Freedom Prize in Social Entrepreneurship in 2005, amongst others.
- Tech Museum Award for Technology 2004.
In addition, IDEI has been featured on several other media sites.